Felicia Brown, LMBT is the president of Spalutions, a firm which provides business and marketing coaching and consulting for massage, spa and wellness professionals. Felicia is a Certified Guerrilla Marketing Coach and NCBTMB/FL/GA Approved Continuing Education Provider. She also serves as an Industry Expert for legal cases related to the massage and spa industries.
Felicia has owned and operated several spas, most recently the award winning A to Zen Massage, in Greensboro, NC. As one who loves to inspire, educate and empower others, Felicia hosts “Opening the Gate” podcast. She previously produced and hosted the Pre-Conference Broadcast Series on One Concept Radio, interviewing massage, chiropractic and wellness educators. The practice of “cooperative competition” and helping others in the industry succeed has been a cornerstone of Felicia’s career since she became a massage therapist in 1994. She continues to apply this way of thinking in her coaching, writing and teaching.
With appearances at many state, national and international conferences in the massage, spa and wellness industries, Felicia has become a sought-after speaker and educator. She is the author of several books including:
- Creating Lifetime Clients
- Free & Easy Ways to Promote Your Massage, Spa & Wellness Business
- Free & Easy Ways to Promote Yourself or Your Small Business
- Sunflower Wisdom: Find & Follow the Light in Your Life
- The Sunflower Princess: A Healing Fairy Tale
- Wisdom of the Stone
- Reflections of My Heart: A Poetic Journey of Love, Life, Heartbreak and Healing
- Quacking Up: How Racing Rubber Ducks Saved My Sanity
Felicia is also a contributing author for several other books and has written for many national trade publications including Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Les Nouvelles Esthetique & Spa, DAYSPA, Spa Magazine, Skin, Inc., Spa Management Journal, Spa Business and Dermascope. She is also a past member of the editorial advisory boards for Massage Therapy Journal and DAYSPA Magazine.
Over her career, Felicia and her businesses have won numerous awards for her business skills and accomplishments.
2015 Best Massage Therapist Runner Up (Go Triad)
2014 Best Massage Therapist (Go Triad)
2011 Volunteer of the Year (American Massage Conference)
2009 Spa Person of the Year (Day Spa Association)
2009 Top Entrepreneurs of 2009 (Business Leader Magazine)
2008 Top 25 Movers & Shakers (Business Leader Magazine)
2007 National Volunteer Committee Award (American Massage Therapy Association)
2005 Small Business Person of the Year (Greensboro Chamber of Commerce)
2004 Women in Business (The Business Journal)
2003 Forty Leaders Under Forty (The Business Journal)
1998 Ten Key Jaycee (Greensboro Jaycees)
2020 Best Places to Work Finalist – A to Zen Massage (The Business Journal)
2020 Best Day Spa – A to Zen Massage (Go Triad)
2020 Best Massage Center – A to Zen Massage (Go Triad)
2019 Best Day Spa – A to Zen Massage (Go Triad)
2019 Best Massage Center – A to Zen Massage (Go Triad)
2018 Best Day Spa – A to Zen Massage (Go Triad)
2018 Best Massage Center – A to Zen Massage (Go Triad)
2016 Best Day Spa – A to Zen Massage (Go Triad)
2016 Best Massage Center – A to Zen Massage (Go Triad)
2015 Best Day Spa Runner Up – A to Zen Massage (Go Triad)
2015 Best Yoga Studio – A to Zen Massage (Go Triad)
2005 Best Spa in Greensboro – Balance Day Spa (Triad Style)
2003 Best Places to Work – Balance Day Spa (The Business Journal)
Felicia makes her home in Greensboro, North Carolina. In her spare time, she loves living an active lifestyle, taking photos of wildflowers, racing rubber ducks in the creek in her backyard, or hanging out with her dogs.