Felicia Brown, LMBT is the owner of Spalutions, a firm that provides business and marketing education, coaching and consultation for massage, spa and wellness professionals as well as Expert Witness services for legal cases in those industries. She is also the owner of A to Zen Massage, a wellness spa in Greensboro, NC, a Certified Guerrilla Marketing Coach and NCBTMB/FL/GA Approved Provider.
Felicia is passionate about inspiring others. It has long been her practice to share her knowledge and experience to help others succeed. This example of “cooperative competition” has been a cornerstone of Felicia’s career since she became a massage therapist in 1994. She continues to apply this way of thinking
in her coaching, writing and teaching.
With appearances at many state, national and international conferences in the massage, spa and wellness industries, Felicia has become a sought-after speaker and educator. She is the author of several books including:
- Creating Lifetime Clients
- Free & Easy Ways to Promote Your Massage, Spa & Wellness Business
- Sunflower Wisdom: Find & Follow the Light in Your LIfe
- The Sunflower Princess: A Healing Fairy Tale
- Wisdom of the Stone
- Reflections of My Heart: A Poetic Journey of Love, Life, Heartbreak and Healing
Felicia is also a contributing author for several other books and has written for many trade publications including Les Nouvelles Esthetique & Spa, DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. As one who loves to educate others, Felicia periodically hosts interviews on One Concept Radio in which she interviews various massage, chiropractic and wellness educators. She is also a past member of the editorial advisory board for Massage Therapy Journal and a current editorial advisory board member for DAYSPA Magazine.
Over her career, Felicia and her businesses have won numerous awards for her business skills and accomplishments including 2018 Best Day Spa & Massage Therapy Center; 2016 Best Massage Center, Day Spa & Yoga Studio; 2015 Best Massage Center, 2015 Best Yoga Studio, 2015 Best Day Spa – Runner Up & 2015 Best Massage Therapist – Runner Up (Go Triad); 2014 Best Massage Therapist (Go Triad); and 2005 Small Business Person of the Year from the Greensboro Chamber of Commerce. Other awards include 2011 Volunteer of the Year (American Massage Conference); 2009 Spa Person of the Year (Day Spa Association); Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine, 2007 National Volunteer Committee of the Year (American Massage Therapy Association), 2004 Women in Business (The Business Journal), 2003 Forty Leaders Under Forty (The Business Journal), 2003 Best Places to Work (The Business Journal), and 2005 Best Spa in Greensboro (Triad Style).
Felicia makes her home in Greensboro, North Carolina. In her spare time, Felicia is a casually competitive tri-athlete and also enjoys running, yoga, reading, and spa/travel adventures of most any sort. She can often be found hanging out with her dogs.